Affinity is excited to announce the launch of our new logo, symbolic of our commitment to continuous growth and improvement.

With respect to our history as 310 Credit Union, while paying homage to our roots of serving those who work for Firestone, the new logo encompasses a red and black scheme. The icon represents a continuous and connected shape which forms the letter A, a simplified infinity mark highlighting a straightforward and bold representation of Affinity.

While our logo may be new, one thing that hasn’t changed is our commitment to our members and superior service. Since 1949, we’ve stayed true to our mission of providing innovative and excellent personal service and financial products while maintaining financial stability.

You may continue to see the previous logo over the next few months, as we transition our new logo throughout all our mediums and properties.

Thank you for helping to make 2017 an amazing year, and we look forward to an even better 2018.